On branding
On branding

Creating that connection is important for all organisations, and a brand can embody attributes which consumers will feel drawn to – creating clear recognition of who they are and what they can deliver.

A good brand strategy explores the proposition, market, target audience behaviour and enforces the right business messaging to ensure clients engage with their audience in the best way possible.x

 

On branding
18.02.2013

A brand has to connect with people at an emotional as well as a rational level.

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