American Museum in Britain
American Museum in Britain

We were fortunate to be invited to pitch for their printed visitor engagement collateral – and thrilled to win the contract. The brief was to add vitality and key massaging to the overall design scheme. The majority of literature is 1/3rd A4 size which, more often than not, is presented in visitor information racks.

So, as you can appreciate, the scope for adding anything too radical was out of the question. We addressed the colour scheme of the leaflets and added a simple corner flash device which incorporates eye-catching statements – appropriate to each offer. This is especially important when the leaflets are fighting for attention in an often overcrowded leaflet rack. 

The museums general leaflet has just been produced.

 

American Museum in Britain
27.11.2015

The American Museum takes you on a journey through the history of America, from its early settlers to the twentieth century. The only museum of Americana outside the United States, it was founded to bring American history and cultures to the people of Britain and Europe.

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